6 Ways to Improve Your Online Brand Mentions

As the world of search engine optimization evolves, brand mentions are becoming more important for a business’s online marketing success.

In the traditional world of SEO, links to your website from other authoritative websites are what improves your site’s authority, trust, and ranking level. In the evolving world of search, links and the authority that they convey are becoming less significant.

In their place, a brand’s online reputation grows through “implied links.” What are implied links? According to Google’s March 2014 patent application, an “implied link” is a “reference” or “citation to the target resource.”

In other words, it’s not a link. It’s a mention, a citation. To put it simply, it’s the name of your brand or business appearing online.

As digital marketing morphs into a mobile-friendly, user-friendly, environment, you need to improve your brand mentions, not just your links. How do you do it?

Here are six ways to gain more brand mentions.

1. Grow your social media presence.

Brand mentions take place on social media. Social platforms comprise a vast landscape of digital interactions. The more people are commenting, referencing, discussing, and bandying about your brand name, the greater your likelihood of growing brand mentions.

Since Google and Twitter are cozying up in a partnership, there can be little doubt as to the amalgam of brand mentions and social activity.

Social presence and activity are no less important in the coming months of online search and marketing. Keep up the activity, encourage the mentions, and you’ll be rewarded.

2.  Build your personal brand.

Businesses are built on the backs of people — hard working entrepreneurs, loyal employees, and passionate fans. From this group of people, a company’s founders stand out as the most significant in impacting and growing the brand’s reputation.

As you increase in authority as an individual, entrepreneur, or marketer use your personal brand as as tool to leverage the growth of your business brand. Mentioning the business name in other contexts — your personal blog, guests blogs, offline mentions, etc., — will go a long way in improving the reach of the brand.

A business brand and personal brand can complement each other in a mutualistic way. Your personal brand benefits from the business brand. The business brand benefits from your personal brand. Grow one, and you grow the other.

3.  Speak at events.

I’ve wondered whether or not it’s worth it to speak at conferences. While the ROI on the conference circuit isn’t quite as big as the payoff of blogging, I still recommend it.

Why? Because brand mentions, that’s why. Conferences are a potential source of brand mentions. As attendees tweet, blog, and cover the conference on their digital platforms, your brand mentions skyrocket.

As mentioned above, personal branding is a key feature of gaining brand mentions. Speaking at events is one of the ways of improving both your personal brand and your business brand.

4. Guest blog.

One overt way to build your personal brand is through guest blogging. Guest blogging is often seen as an underhanded way of building links. In reality, guest blogging remains a potent force for smart content marketers.

The real payoff of guest blogging isn’t the link. In many cases, a link might even be removed by the editor, or nofollowed. The true value of guest blogging is what underlies all great marketing — meeting needs, helping others, and providing top-notch information.

Guest blogging, whether or not there’s a link involved, also helps to grow brand mentions. The more places your brand gets mentioned, the better it will stand out in the evolving digital landscape.

5. Interact on forums.

Forums seem like an old-school method of marketing, but they’re still as hot as ever. Take Reddit, for example, one of the most popular forum-style platforms around. LinkedIn groups, another forum hybrid, has massive marketing potential.

Whatever you call them, these online discussion platforms are one of the best ways to improve brand mentions. For one, they give you the opportunity for straightforward mentions, but they provide another angle — Forums allow participants to discuss the brand.

Brand discussion pushes brand mentions to their logical extreme. Discussion is an online signal that a brand is more than just a static entity; it’s an organic presence that warrants interest from a wide audience.

As Contently puts it, “Brands have, in fact, had a hand in creating a new ad format that puts the customer’s voice on display.”

6. Keep pushing out content.

What has fueled the growth in brand mentions? One cause is the corruption of links as an SEO technique. “Linkbuilding” in its black hat application is a spam signal, potentially causing more harm than good. Another cause is the simple importance of content.

In the wake of the linkbuilding craze, content marketing emerged from the marketing landscape as one of the most valuable marketing techniques. Google’s algorithmic shifts — Panda, Penguin, Hummingbird — all tilted marketing firmly in the direction of content. The vast majority of B2C and B2B marketers rely on content marketing as a source of conversions.

The same practice that birthed brand mentions is the practice that will improve it. By growing your content, your brand reputation, mentions, discussion, authority, and trust will all continue to grow.

Conclusion

Brand mentions are not just the future of digital marketing. They are the present reality.

One of the reasons why more brands struggle to compete in an ever-changing marketing environment is because they don’t adapt as trends begin to emerge. Brand mentions is one of those emerging trends. It’s not a mainstream technique…yet.

If you are interested in growing the present and future power of your brand, it’s time to start growing your brand mentions.

What technique have you discovered for improving brand mentions?

Doojoon talks about his kiss scene with Seo Hyun Jin in 'Let's Eat 2'

B2ST appeared on MBC Everyone‘s ‘Weekly Idol‘ on July 29 and the topic of leader Doojoon’s kiss scene with Seo Hyun Jin from ‘Let’s Eat 2‘ was brought up.  

Jung Hyung Don said, “I heard that you were so nervous that the actress had to lead.” He said, “I get nervous [for every kiss scene], but not to the point I was led,” and got on the defensive due to the teasing.

SEE ALSO: B2ST top the album sales chart on ‘Hanteo’ with ‘Ordinary’!

When asked, “Was it because you had other feelings?” suggesting he was shaken by his co-star, Doojoon denied this.  Junhyung joked, “I saw him being nervous.  Didn’t you overdo it?  Honestly, it didn’t seem to that extent, but I saw him going running at the gym and stuff.”

DON’T MISS

Trade Shows Deliver ROI for BKA Content

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BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content.

What sets BKA Content apart in the market is that the company includes customized managed services with every order, and it creates dedicated writing teams around clients rather than using automated systems. BKA Content writers are carefully vetted, rigorously trained and their work is continuously checked for quality. BKA Content also differentiates itself because there is no minimum order, contracts or predefined packages. BKA Content prides itself on content a la carte at its best.

Founded in 2010, BKA Content had two marketing challenges to conquer as a young company:

  • find a cost-effective way to get in front of decision makers and
  • make a name for itself with top tier clients, in order to propel the company to the next level.

Opportunities and Expectations at SMX

Initially, trusted colleagues suggested that BKA Content exhibit at Search Marketing Expo – SMX as part of its marketing strategy. After checking out the quality and caliber of speakers, classes and marketing used to promote the show, BKA decided to make an investment and reserved a booth at the 2012 SMX Advanced in Seattle.  BKA Content felt that Third Door Media, organizers of SMX had clearly demonstrated their expertise in attracting high level attendees to the expo hall through best-in-class theatre presentations, networking activities with drinks and refreshments, and well-timed class circuits.

“The SMX sales staff did a great job of answering our questions and we really felt like we were being set up for success.”

“They did a really good job of hand holding us through our first tradeshow, giving us booth spot suggestions and data about the show, and getting us familiar with how the industry workssays Allen giving credit to the show organizers.  They checked up with us multiple times before the show, and multiple times during to see how we felt about it and if we were having any issues.  To this day, we still haven’t found another tradeshow circuit that has treated us better.”

“In the beginning, we really didn’t know what to expect,” says Drew Allen, VP of Sales for BKA Content. “It was our very first tradeshow and just pulling the trigger on getting a booth seemed like a success in-and-of itself.   Because it was our first show, we didn’t have any set criteria (that I can remember) that would label it a success other than just paying off our costs of the show and then some.”

“Branding opportunities were just as valuable as the actual sales numbers to us back then.  We felt that getting a shot at working with even 1 or 2 large, well-known companies from the show would be enough to consider the investment a success.  To that end, I can say it was an absolute success,” Allen exclaims. “We are still working with major clients that we met at our very first SMX show.”

Coming Up with a Game Plan for the Event

The company’s strategy for their first SMX show was to play up their strengths; they chose 3 factors that differentiated BKA Content from the competitors and then let the business model do the talking. According to Allen, “the main challenges we faced at that first show were stylizing our booth message for our audience, planning our time and resources to make the most of the show’s opportunities, and then effectively following up with leads once we returned home.  With how fast the industry moves, we saw the need to tailor our message to the latest algorithm/SEO updates that were on the table at that given time and making sure we were always relevant.”

Allen’s best advice to exhibitors: “Coming up with a game plan before each tradeshow and assigning responsibilities to the booth staff, will make a world of difference in getting the most out of your tradeshow experience.”  He also recommends that new exhibitors to SMX become familiar with the agenda of the show. “Our tradeshow game plan has definitely changed throughout the years to take advantage of classes, after-show parties, meet and greets, social media, live blogging, booth giveaways, presentations and more, but that’s something that comes with time and experience.”

ROI of a Successful Trade Show: New Leads, New Clients

With so much going on during the two day event, it’s difficult to pinpoint which aspect of the show helps drive ROI. “While we’ve always taken advantage of the classes,” said Allen, “I think, the first day of the Exhibition Hall really is the highlight of the show for BKA Content.  We get a constant flow of foot traffic and the opportunity to network with other exhibitors during any slow periods.  There’s an excitement in the air and people are legitimately interested in learning more about you and how you can help make their business more successful.  We always feel like we we’re providing partnership opportunities to our leads, rather than just trying to make a sale.”

The size of the show works in exhibitors’ favor as well. “It is big enough that we have a lot of potential leads to talk to, but not so huge that we got lost in the masses of exhibitors,” and he continues, “it seems strange to say, but the size of the show really helps us a lot with branding and visibility.”

But the true value of the show for BKA Content and Allen is that the majority of attendees at SMX are decision makers. The caliber of the attendees “helps tremendously in getting face time and pitching our products and services to those who ultimately decide if they have a need for what we offer.”

He says “a lot of the time these people are ready to make purchases and if we follow up right after the show, we generally convert 7-10 leads into clients, per show. We see an average of around 100 new leads from each SMX show, and we’re still converting leads into new clients from meetings at SMX in prior years. Our ROI from attending SMX shows has proven to us that attending SMX shows year after year is a no-brainer.”

SMX Now a Key Element of BKA’s Marketing Plan

With consistent results like that since 2012, the SMX Series of tradeshows has become a key element of BKA Content’s marketing strategy for the foreseeable future.  Allen says, “SMX really seems to be at the heart of the industry.  When considering other shows, SMX always seemed to have a more attractive lineup of exhibitors, presenters and keynote speakers – the total package. They are affordable and seemed to offer the most value for the price of the show (whether it’s the scanners, extra marketing material, or just quality audience).”

“It seems like new shows keep popping up everywhere (everyone wants a piece of the pie, right?), but SMX has easily been the best mix of show content and qualified leads that we’ve experienced thus far,” says Allen.  “We’ve tried a variety of shows and I can honestly say that SMX has treated us the best.  We’ve always felt like they fight for our ability to brand ourselves (no turnkey booths – we HATE turnkey booths), they keep pricing affordable and they offer a lot of perks throughout the show to make it valuable.  Whether it’s 30 second solution spotlights, theater presentation opportunities, booth scanners, drink cards, bag inserts or meter boards, SMX does all that they can to ensure you have a successful show as an exhibitor.  The only thing we don’t like about the shows is the price of carpet, electricity, internet and basic furniture.”

Allen’s ultimate advice: “If you’re looking to make a name for yourself in the SEO/SEM/Internet Marketing industry then exhibiting at SMX is a must.”

Have any questions about the benefits of exhibiting at a trade show? We’re here to help. Just Let us know the best way to contact you.

(Some images used under license from Shutterstock.com.)

Seattle crime writer Ann Rule dies

Ann Rule, true crime writer and author of more than 30 books, died Sunday evening.

The 84-year-old, who wrote a profile about her former co-worker and serial killer Ted Bundy, passed away at Highline Medical Center on Sunday.

King5.com reports:

Rule passed peacefully and was able to see all of her children, grandchildren and great grandchildren before she died.

Rule’s first book, “The Stranger Beside Me,” profiled Bundy, whom Ann Rule got to know

while sharing the late shift at a Seattle suicide hotline.

When she was 21 she worked briefly for the Seattle Police Department.

“We are deeply saddened to learn the news of Ann Rule’s passing. Ann was a pioneer in American policing, joining the Seattle Police Department’s Women’s Bureau prior to pursuing her passion for writing in 1969. As a True Crime author, Ann maintained professional friendships with her former SPD colleagues and remained an outspoken advocate for victims of violent crimes and their families. She will truly be missed,” the Seattle Police Department said in a statement.

In 1969 she began writing for the magazine True Detective. She has published more than 1,400 articles, mostly about criminal cases, during her career.

Calculating SEO Impact To Get Things Done

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The most frequent question I receive when discussing SEO recommendations with clients is, “What impact will that have?” The questioner might be referring to rankings, possibly traffic, much more rarely conversion rate, or most commonly revenue.

Understanding the impact of a particular change is critical to executing effective SEO. It allows you, as the consultant, to identify your priorities and allows your client to correctly prioritize and schedule your recommendations into their workflow.

There are so many quantifiable changes vying for attention on a modern website that prioritizing change requests can be daunting. SEO practitioners seeking to get their recommendations implemented must be able to make the case for inclusion as strongly as possible.

When working internally, looking for support from C-level executives for your search marketing team or budgets, it’s also important to tie a revenue figure to your proposed changes — otherwise, you may find that you never get enough priority to get changes done!

So how do we calculate the financial impact of our recommendations?

The Value of Analytics & “Accepted Metrics”

Chances are your Web analytics are in pretty good shape but that you could do more to be 100% accurate when it comes to the final revenue allocation to source.

It might be that everything is diligently tagged, and you’ve set accurate e-commerce tracking (taking local taxes into account) or set a dollar amount against enquiry based on historic enquiries versus closed deals if you’re a B2B or services business.

However, it’s much more likely that you have multiple gaps in that pipeline to revenue, which means your Web analytics numbers are often seen as somehow separate from your actual reported business metrics (those unstyled Excel spreadsheets densely packed with numbers that circulate on Monday mornings alongside very strong coffees).

Analytics-Fails-To-Get-To-Revenue

In the worst case, you’ll have no revenue data or goal values at all, meaning a lot of heavy lifting awaits to transform your Web analytics into actionable recommendations with dollar value for the C-Suite. (Click to enlarge.)

I hate to be the bearer of bad news, but if your numbers — however well presented — don’t tie into the C-suite’s numbers, then you’ll find that your priorities, however well researched, will end up being taken with very large pinches of salt. Close the gap, though, and you’ll find you can once again Get Things Done (GTD FTW!).

This is where “Accepted Metrics” come in. Your business — as with all businesses — makes assumptions around some key metrics which allow inputs to be translated into revenue. It might be an “average lead enquiry conversion rate,” or possibly a “returns rate,” that is the key missing metric here. Regardless of the exact metric, you can be sure your C-suite will know it by heart.

This is your route into getting action. Befriend your C-suite. Offer some part-exchange time — perhaps if you can supply answers to their questions about just how much potential there is to pivot their website into an app-only service (answer: please don’t try to do that!), in return they’ll let you take them out to lunch with a copy of their numbers and show where the gaps are in yours for the same period.

Be thorough — and above all, show your work! If you build an Excel model that lets you dump raw analytics data into one tab, add in the metrics you’ve discovered from your friendly C-Exec in another, then generate “True Adjusted” revenue, you will be able to revisit your metrics and tweak when you get feedback on their accuracy or as they change over time.

(Oh, and by the way — if you really want to know what those metrics are, nothing will get you access to them faster than making an assumption about them and getting corrected!)

Once you’ve done that, you can employ statistical modelling to build bullet-proof forecasts that you can tweak to show scenarios where your recommended fix is deployed (along with the revenue impact).

Forecasting revenue impact for your changes with up to two year run rates is a great way to get buy in to your SEO changes.

Forecasting revenue impact for your changes with up to two year run rates is a great way to get buy in to your SEO changes.

Aiming to get signoff on your development of a hreflang sitemap? Run the numbers and tweak the traffic uplift based on case study data on impact. (At QueryClick, for example, we commonly see ~150–165% uplift for implementation of this technique for 5+ country websites — your C-suite should be clamouring for you to start with that scenario rather than complaining about the 2–3 days dev time you’re requesting.)

Use a two-year timeline to show the long-term benefits of investing time now, and you’ll stand a greater chance of tipping the value proposition in your favor. (Remember, you’ll need to overcome inertia!)

For smaller tweaks in strategy affecting metrics with a direct impact on revenue, show the metric value change against revenue or traffic directly in separate graphs to illustrate their correlation to predicted performance. This will speak directly to the C-suite.

For example, changes in PPC click-through rates (CTRs) from a planned ad refresh informed by an A/B test you’ve completed can be easily matched through to revenue or traffic. If you’re requesting a regular cycle of tests and refreshes across different parts of your PPC campaign, you can show this incremental increase easily and clearly against average campaign CTRs and traffic (see below).

Changes that impact organic CPCs can be transformational for revenue performance, so show this aspect alongside the revenue context to get clarity with your C-suite decision makers.

Changes that impact CPCs can be transformational for revenue performance, so show this aspect alongside the revenue context to get clarity with your C-suite decision makers.

By talking the same language as your C-suite — and crucially, using the same metrics — you’ll find that you are able to get more buy-in for your proposed changes and more traction generally. This will empower you to deliver real bottom-line business performance.

In my experience, the best SEO (and PPC) campaigns maintain a focus on the business bottom line. In addition to getting more changes implemented by the business, you’ll find your strategy is always in tune with management’s strategy, and your contributions to business performance will be more visible.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media.

Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

(Some images used under license from Shutterstock.com.)

8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Did you know that, by 2019, video content will account for roughly 80-90% of internet traffic? According to a Cisco study (‘Video Highlights’ section) user-generated video usage will increase exponentially. The explanation is quite simple: the World Wide Web is teeming with interesting and useful Information, from news articles to trending topics. But storytelling is evolving. Gone are the days when the Internet was exclusively text based. The same way magazines and newspapers started making room for television and radio, so will the Internet make room for video.

8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Image Source: Depositphotos

This doesn’t mean that written content will disappear altogether. Not even close. In order to truly empower your online efforts you must strike the perfect balance between enticing videos and written content under the form of transcripts, translations or captions. There are a number of reasons why these forms of written content are important. First of all, they make it possible for deaf people or those who are hard of hearing to enjoy videos. Secondly, studies have demonstrated that transcripts appeal to students & learners.

The third, and probably most important aspect of written content for videos, is related to SEO. Search engines such as Google cannot watch a video the way we do. They must crawl the text information provided through keywords, descriptions and tags. Although the fundamentals of traditional SEO also apply for video SEO, the strategies for the latter are inherently different.

How Video Transcripts & Captions can Boost SEO

According to Google, web-pages and content must be created with the user in mind. Videos accompanied by transcriptions or captions bring the human element back into an over-technologized world. Using transcripts on a video can help you increase the keyword diversity of your media content, thus making it possible to appear on SERPs for multiple terms. Granted, transcribing isn’t the easiest job in the world – it seems that a one-hour interview takes around 4-6 hours to transcribe but seeing as videos are becoming increasingly popular, it appears to be one of the best ways to move forward in an ever-changing digital landscape.

8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO forecast

Image Source: ReelSEO

Discovery Digital Networks tested this theory out by adding captions to YouTube videos and reported a 7.32% life-time increase in views and a growth of 13.48% in only two weeks (*). In addition to this, they also started ranking for search terms that weren’t included in their tags, descriptions or titles. There are plenty of case studies that prove the effectiveness of using transcripts, captions and translations for SEO. With these things in mind, let’s take a closer look at a few Video SEO strategies that maximize the potential of transcript and caption usage.

Recommended for YouWebcast: 5 Essentials Sales Managers Need to Know to Crush your Quarter

#1 Maximize your Keyword Strategy with Transcriptions

Let’s say that you’re trying to build a video landing page around the keyword “whirlpool refrigerators”, but your video is actually about “whirlpool refrigerator water filters”. Naturally, the long-tail version of the keyword will be repeated in the video a lot. You can adjust your meta-description, titles tag and other tags to match this key-phrase.

This will add more relevancy to your video and attract targeted traffic that is more likely to convert or take action. The general rules would be to keep titles shorter than 66 characters (point at which they get truncated), meta-descriptions under 166 characters, and tags under 120 characters.

long tail keywords demand curve

Image Source: ergonotes

Needless to say, keyword phrases that are not aligned with the content on your page might result in confusion and dissatisfaction on the visitor’s behalf. The strategy of building from the bottom up by focusing on long-tail keywords that are relevant for a specific industry or topic (like refrigerator) will send positive signals to Google. In addition to this, Internet users rarely search for something that they are genuinely interested with short tail keywords.

They will generally use at least 3 to 4 words for their searches. Having a page that answers their specific problem represents a huge plus. Transcriptions and videos can be created to naturally include long tail keywords.

#2 Use Captions & Transcripts to Increase User Engagement

Engagement level is one of the most important metrics for determining the quality of content. This is even more true when we are talking about videos. You have probably heard about Google’s “Time Watched” algorithm that rewards videos which have longer watch time.   

“Over the past few months we have made some changes to YouTube to encourage people to spend more time watching, interacting, and sharing with the community. To support this, we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos. These changes better surface the videos that viewers actually watch, over those that they click on and then abandon.”

8 Ways to Use Transcripts, Captions & Subtitles Example of Captions - Empower your Video SEO

Example of video with captions

Furthermore, 94% of the students that responded to a 2012 study with MIT’s OpenCourseWare said that interactive video transcript is ‘useful’ because it enables them to stay focused, and learn at their own pace, in multi-sensory mode. A high percentage of popular videos are designed for educational purposes, be they simple software guides, or full courses, and knowing that transcripts increase completion rate of videos by 40 to 80 percent is encouraging. You should take the time to write compete & correct transcripts for every video you release to increase watch time and visibility on SERPs. Captions can also be incorporated into videos to provide extra information or to direct visitors to some of your other relevant videos.

#3 Create Personalized Captions

Are you familiar with YouTube’s auto-caption function? If you’ve been using it until now you should know that it is usually riddled with errors. That’s because the platform’s speech recognition tool is influenced by background noise, vocabulary and accents. From a SEO point of view they are useless because they are not indexed in either Google or YouTube. If you want to make your captions matter you must upload them yourself. The search engine sees them as trustworthy and relevant, and as such, it will index them.

#4 Paste your Transcript in the Description Field

Most video platforms such as YouTube and Vimeo have a Description box where you can write a few words about your video. This is the place where you want to place your transcript. Make sure you add a short summary of the video before pasting your transcript. Make the summary short and concise to let viewers know what they should expect to see.

YouTube Transcripts - 8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Example of Transcript added with YouTube’s transcript feature (full instructions here)

Also keep in mind that most descriptions are limited to 5,000 characters (around 800 words), so pasting transcripts is only possible for shorter videos. If you’re working with longer videos you should fragment your transcription into important phrases that also contain your long-tail keywords, or embed the video in a blog-post that includes the full transcript.

#5 Use Captions for Deep-Linking

There’s a fundamental difference between video captions and transcripts. Each has its strengths and weaknesses. Transcriptions represent the text-version of a video added under the video or in a separate blog post. Captions appeared as a solution for deaf or hard of hearing users, but it requires them to watch two streams of video at the same time: the rolling captions as well as the video.

YouTube Caption Features

Image Source: SPH

Video captions are extremely beneficial for user-engagement because they enable YouTube to index a word exactly when it is said. In other words, viewers can use it to jump directly to certain moment in the video. This deep linking will increase the watch time of your videos and ultimately bring more relevant traffic to your website.

#6 Consider Adding Multilingual Subtitles

According to recent studies, less than 20% of YouTube viewers are from the United States. By creating multilingual subtitles you can attract non-English speakers. Another plus would be the fact that translated content isn’t considered duplicate by search engines. Go to your Google or YouTube analytics tab to find out more about your site’s demographics.

If you have followers from different corners of the world you should consider creating multilingual subtitles to improve their experience. You can have your captions translated and uploaded to YouTube from the transcripts and captions menu. This will make it easier for you to rank on non-English search pages as well.

#7 Experiment with Different Transcript Publishing Methods

As we mentioned earlier, transcripts can be included in the video’s description or in a separate blog post. But these aren’t the only practices that you can try. For example, transcripts can also be implemented through a video schema mark-up, or enhanced with interactive properties. Interactive transcripts represent one of the newest forms of media consumption, and are usually displayed next to the video or audio source.

Interactive Captions - 8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Image Source: IDYeah

There are two major categories of interactive transcripts: those that highlight specific words as they are spoken, and “Ted Talks” which highlight an entire paragraph. Both are designed to increase retention of material. Some of the best providers for interactive transcripts include Pop Up Archive, 3Play Media and ProTranscript.

You could also try to use a captions plugin or to add your captions in HTML5. If you have longer videos you should always post the transcript on a separate page and make sure to include it in your video sitemap, otherwise the search engine will think that it is a text page rather than a video one.

#8 Create Derivate Content with your Captions & Transcripts

Our last piece of advice refers to derivate content obtained from transcripts. This tip is extremely effective for longer videos. Because the transcript is very long, and should be published separately, why not make the best of it? You can repurpose this type of content into how-to articles, guides, blog posts, eBooks, Infographics or even white papers. Add the embedded code for your YouTube at the start of your written content. Your transcripts and videos should represent the basis of your content strategy. Don’t forget to update your video sitemap every time you make a new addition.

WhiteBoardFriday - Moz 8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Example of Moz Whiteboard Friday video with transcript

References

*1 Discovery Digital Networks Case-Study: here

*2 How Closed Captions Increase Video Views, Rankings & ROI: here

SEO Company Announces A New Solution For Bringing Quality Visitors To Websites

Atco, New Jersey company On Time Website Traffic, has announced a service that is guaranteed to bring website owners more organic traffic. Organic traffic refers to visitors that come to a site via search engine results, and while this is a crucial step in generating online business, recent studies show that it’s a step most business owners are missing.

Studies have shown that visitors who land on a website due to search engine queries offer the best quality of results. These visitors come to a site based on specific search criteria that they input, looking for a particular product or service.

In order to take advantage of the benefits of organic traffic, business owners must know how to get their site ranked high for the search results of Google and other search engines. On Time Website Traffic is now providing services that enable websites to rank higher on search engines, thus resulting in higher levels of organic traffic. A complete list of the company’s services can be seen at http://www.ontimewebsitetracffic.com/service.html.

“Business owners have to understand that nearly 90 percent of all websites aren’t getting any traffic,” says Marcus Brown, spokesperson for On Time Website Traffic. He adds, “Most just don’t know how to get good levels of traffic, and so their websites grow stagnant.”

SEO studies show that the top three websites listed on the first page of Google results for any chosen keyword will earn up to 50 percent more than other sites. This is because the average internet user looks only at the first one or two pages of search results for their chosen keywords. Sites not found on those first two pages are likely not to be seen by millions of users searching for their business.

“The best traffic that you can get is search engine traffic,” says Marcus Brown. He explains, “Search engine traffic is continuous, it’s targeted to a business’s specific industry, and it’s free.”

On Time Website Traffic offers a completely natural solution to building search engine rankings, allowing site owners to see higher levels of quality traffic. Business owners seeking more information about this organic traffic solution can visit On Time Website Traffic at http://www.ontimewebsitetraffic.com.

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Contact On Time Website Traffic:

Marcus Brown

8564486510

Gadgetguy13@gmail.com

Suite # 153 440 A White Horse Pike Atco, New Jersey 08004

Search, Meerkat To Bring Live Streaming TV Indexed In Near Real-Time 07/28/2015 – MediaPost

Television personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like Meerkat and search engine optimization.

Al Roker Entertainment this week will launch three 5-minute to 15-minute pieces of programming that will transmit via Meerkat, the mobile app that allows users to watch live streaming video, according to one report. Creative and marketing experts say live-streaming technology and real-time search engine optimization will change the way the industry views the connection between television and search.

Search engine optimization will connect live streaming content in real-time from social tools like Meerkat and Periscope that allow viewers to interact with the broadcaster.

Aaron Goldman, CMO at 4CInsights, said Google could index Meerkat and Periscope with a Twitter “firehouse” that indexes the video streams in google.com based on keywords and hashtags.

For brands using SEO, the big opportunity comes from third-party sites using Meerkat’s embedded feature and Twitter.com. Marty Weintraub, aimClear founder, said Meerkat has ceded Google SEO for Meerkat live feeds to third-party Web site owners savvy enough to leverage its data for SEO on their own Web site. 

Meerkat.co has an embed function, which provides a Web-page player for Meerkat channel feed broadcasters to stream via typical Web pages, explains Weintraub. “Setting up the Meerkat embed player feeds on a third-party Web page in a blog or a Web site, which Google indexes, yields short-term SEO results,” he said. (Read more about it here.) “The more authoritative a Web page, the faster it may index in google.com.”

Roker isn’t the only one experimenting with Meerkat. “My girlfriend and I do something called a bedcast,” said Steve Isaacs, senior creative director of Interactive at L.A.-based bpg advertising. “Before we go to sleep, we fire up the phone to talk with each other, and suddenly we’ll find people from London, Kuwait, Russia and other places in the world tuned into our conversation,” he said. “We talk about their day, and those who tune in ask questions. We did it as a lark a few months ago, and then people started asking us to do it again.”

Now Isaacs and his girlfriend “bedcast” from separate locations several times weekly. He describes it as having a dinner party without having to clean up the dishes.

Launching the app sends an alert as a Twitter tweet or Facebook invite to followers and friends who must login to Meerkat to view and comment in the live stream, but there’s a feature called the Meerkat Map, which lets anyone see from where people stream, so you can stop by and peek into a different world.

After the stream, analytics let the user see total views, retweets, and emojis. The app produces long engagement times, between 20 minutes to 60 minutes, Isaacs said. People are engaged with the conversation, and can comment in the stream or post out to other social sites like Twitter and Facebook. 

Is Your Website Doing Its Job?: The Only Three Things You Need to Know. – Monday, 27th July …

You’re too busy to take a crash course in website design, but you need to know if your property’s site is worth the investment. Enter BookingSuite. We’ve combed through tons of best practices, guides and case studies to give you a website assessment tool for the hospitality industry. You can forget all the technical jargon. We’ll explain what matters most for your business in terms you can understand.

Before we get started, we should clear something up. We’re not really talking about assessing your property’s website. We’re talking about assessing your brand.

Why?

Your website isn’t just a part of your brand. It is your brand.

Fortunately, a great property-level website isn’t all that complicated. Here are the only three things you need to understand: visits, looks and books.

Visits

Your site needs traffic, but not just any traffic. Attract the right visitors with the right content. This is how you differentiate yourself in a sea of online travel agencies and competitor sites. It starts with high-quality photos that show off your property. It continues with clear, detailed information about rooms, amenities and location.

Think of it like matchmaking. If a visitor finds your site because they typed in “luxury African travel,” and they see right away that you offer exclusive safari packages, they’ll be satisfied that your site matches up with their needs. Plus, your search engine results will improve. Our partner And Beyond came up as the third result on Google, in fact, when we searched for those very African travel terms. Their site has a wealth of custom content about their destinations and offerings. Smaller properties can do just as well with great content. Buttermilk Falls Inn has a site that details their unique features, including an organic restaurant. When we searched for “Hudson Valley inns restaurant,” theirs was the first result.

All you have to know is what you do best. For more content creation ideas, click here to see our complete checklist.

Looks

Once you’ve attracted the right visitors, you want them to book. First, though, they have to know just what they’ll be getting. This is where a gorgeous, ultra-useable design comes in. Fortunately, you don’t really have to worry about creating that design. Pay someone with expertise so that you focus on what you know best: your property.

Make sure guests find essential information. They should be able to learn about all of your room types, packages, and options. Keep that information together in one place so that it’s easy to navigate. Update it to reflect changing rates and amenities. Don’t leave your potential guests in the dark.

Books

A healthy website inspires trust via great content, attractive design, and strong functionality. We’ve talked about the first two. Now let’s take a look at that last one.

You want everything to work efficiently for you and your visitors. You need a site that is flexible across devices, so that it can engage consumers wherever they are. These days, that’s often a smartphone or a tablet, so mobile readiness is a no-brainer. You also want a website that connects easily to a secure booking engine and other tools that help you manage channels and inventory. When these pieces are in place, visitors are more likely to click on that booking button.

Test It Yourself

You don’t have to take our word for it! These free online tools will tell you more about how your site stacks up.

  1. Google’s Mobile-Friendly Test is as simple as it gets. Just type in your URL to find out whether your site performs well on mobile. According to a 2014 study from TripBarometer, only 45% of hotels actually offer mobile bookings. Don’t fall behind and miss out on this growing segment.
  2. BrowserShots is a simple, powerful tool that checks to see how your website looks across dozens of different browsers. Who knew there were so many? Type in your website’s URL, and then give it a few minutes to do its thing. You’ll find out whether your site looks good to a variety of users.
  3. HubSpot’s Marketing Grader checks your website for its online marketing strength. Brought to you by a leader in digital marketing, it checks for social media presence, SEO and more. Simply type in your URL to find out your score.
  4. ClicksHeat is a free tool that helps you understand how people use your website. By creating a visual “heat map,” it shows you where your website visitors are most likely to click.

Building Your Brand

Your website is how guests see you. It is your brand.

That’s why you need it to work well. You shouldn’t have to worry about the way your website is designed or exactly how it functions, though. The right platform will do it all for you.

Just put your energy into the content. We can’t say it enough. If you offer the right content for your audience, you will drive more bookings on your website. It takes time for search engines to recognize you, and to increase overall brand awareness, but trust us. If you build it, they will come.

Ready for more? Check out our exclusive checklist, customized just for the hospitality industry, for a step-by-step evaluation of your site.

About Irene Keliher

Irene Keliher helps create compelling new content for the blog, eBooks, website and more. When she’s not using her wordsmith skills at BookingSuite, she teaches and writes fiction and nonfiction.