RankPay Promotes SEO Services with New Site & Small Business Giveaway

This press release was orginally distributed by SBWire

San Diego, CA — (SBWIRE) — 08/03/2015 — RankPay has created a storm of interest around its SEO services after launching a new website that showcases the power of combining SEO and social media.

The new RankPay.com website was just unveiled over the weekend and showcases the benefits of choosing pay for performance SEO over paying monthly for SEO services. For small business owners, SEO can be expensive and the time it takes to actually rank for profitable keywords can sometimes take as long as six months.

Most SEO companies require you to pay upfront. Afterwards, they will launch an SEO campaign and help you work towards higher rankings. If your rankings do not go up though, you’re still on the hook for the bill each month. RankPay is much different. You don’t pay upfront and you only pay for results. The signup process is very straightforward. Just enter your domain, add your keywords and afterwards your SEO campaign begins. Pricing is shown upfront, so you know exactly what you’ll pay for wherever you appear in search results.

Perhaps the most promising addition to the new site is RankPay now offers social media management services . Now companies can outsource social media for as little as $99 per month. When you sign up for RankPay’s SEO services you can get a free 30-day trial of social media management. The offer is month to month and customers can cancel anytime.

There have been quite a bit of studies that prove social media and SEO are much more powerful when combined. RankPay’s own study of its customer base determined that 91% of customer sites ranking on Page #1 in Google were using social media to promote their website.

RankPay has been the leading pay for performance SEO company since they introduced the concept in 2007. The San Diego firm has grown leaps and bounds over the years, earning rankings for thousands of websites, with customers all over the world.

As part of RankPay’s continued effort to give back to the community, each month the company runs a small business giveaway that gives entrepreneurs the chance to get their hands on cool swag they can use to grow their own companies. RankPay also routinely partners with entrepreneurs and companies through their SEO Partner program.

Want to learn more about RankPay? Check out RankPay reviews or learn more on their frequently asked questions page.

About RankPay

RankPay is a San Diego SEO company that offers performance-based SEO services to businesses large and small. Founded in 2007, RankPay was the first company to introduce the concept of pay for performance.

Media Contact:

RankPay

sales@rankpay.com

https://www.rankpay.com/

For more information on this press release visit: http://www.sbwire.com/press-releases/rankpay-promotes-seo-services-with-new-site-small-business-giveaway-614819.htm

Server Go Down? How Google Handles Rankings & SEO After

server down googleHaving a website go offline is one of the top concerns for nearly every webmaster.  Not only do you have the fact you are losing traffic to your site and causing your visitors to go to your competitors instead, there is also the very real issue of how it affects your Google rankings.

The question came up in the last Google Webmaster Office Hours.  John Mueller recommends using a 503 if at all possible when you need to take your website offline.

But what if you can’t serve Googlebot a 503 and it ends up thinking the entire site is 404 and perhaps offline permanently?  Mueller talked about exactly how Googlebot handles a website it discovers as being offline when a 503 server code isn’t given.

With regards to this situation where maybe 500 errors were showing or the server was down, that’s something that when we recrawl those pages, we’ll be able to take that into account again and index them and rank them as we did before.

So it’s not something where we kind of artificially hold a website back but it’s more of a technical issue that we have to recrawl those pages and recognize that they’re okay and put them back in our index together with the old signals that we had.

To some extend we try to recognize a kind of failure when we see it happening and keep those pages in our index anyway, just because we think maybe this is temporary and the website will be back soon, so some of that might have actually worked here but some of it might be that we actually recrawl those pages a bunch of times and they dropped out and we don’t have them for ranking anymore.

The good part here is that if we recognize that a page is kind of important for your website, we’ll generally crawl it a bit more frequently.  So if it drops out of the index because of a failure like this, then we’ll generally crawl it a bit more frequently and bring it in a little bit more faster than if we would with some random page on your website that never changed for the last few years.

My guess is something like this where if you have to take the server down for a day, you might see maybe a week, two weeks, at the most maybe three weeks time where things are kind of in flux and settling down again, but it shouldn’t take much longer than that.

So if possible, serve Googlebot a 503, but if it isn’t possible, as long as your website isn’t down for a long period of time, it shouldn’t affect your website too badly, aside from the initial few weeks after the downtime.

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Jennifer Slegg is a longtime speaker and expert in search engine marketing. When she isn’t sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.

Latest posts by Jennifer Slegg (see all)

5 Strategies to Safeguard Against Black Hat SEO

Black hat SEO is turning into a highly-debated subject in the SEO community. The idea of utilizing strategies to damage a contenders rankings is nothing new. While black hat SEO used to offer bunches of backlinks to your site at a cost, now they can offer heaps of backlinks to your rival’s site. As opposed to utilizing backlinks to support your PageRank, they can now utilize it to hurt the PageRank of your rivals.

What is Black Hat SEO?

Black hat SEO is the practice of utilizing untrustworthy procedures to damage a contender’s rankings in web crawlers. Negative SEO assaults can take various distinctive structures:

  • Building hundreds of spammy connections to your site;
  • Hacking your site;
  • Duplicating your content and appropriating it everywhere throughout the Web;
  • Directing connections toward your site using keywords like poker online, Viagra, and numerous others;
  • Making fake social profiles and destroying your online reputation; and
  • Uprooting the best backlinks your site has.

Ways to Safeguard Your Site

If you are running a site in a very aggressive market and are stressed over the risks of black hat SEO, particularly if you yourself have gotten punishments from Google before, there are things you can do to safeguard from black hat SEO.

1: Use Google Webmaster Tools

Verify you have Google Webmaster Tools set up for your webpage. At that point you can sign up for email cautions, which lets you know when any suspicious movement happens or malware is transferred. It will likewise let you know whether you’ve been served a manual connection punishment by Google, which can be a sign somebody is vindictively assaulting you.

Google will send you alerts when:

  • Your site is being assaulted by malware;
  • Your pages are not filed;
  • You have server network issues; and when
  • You get a manual punishment from Google.

2: Keep Track of Backlinks Profile

This is the most critical move to make to keep spammers from succeeding. Regularly, they will perform negative SEO against your site by building low quality connections or sidetracks. It is crucially imperative to know when somebody is making connections or sidetracks to your site. So you have to keep track of your profile. You can utilize things like Ahrefs or Open Site Explorer, every once in a while, to physically check on whether somebody is building connections to your site.

You can also use Monitor Backlinks tool. It’s one of the best and least demanding devices that can send you email cautions when your site picks up or loses imperative backlinks.

3: Remove Unwanted Backlinks from Your Site

Go straightforwardly to the source and request any backlinks that are spam to be evacuated. Follow a SEO checklist or keep a record of your correspondence, as it is great to have proof to show you’ve done everything conceivable to tackle the circumstance before reaching Google for intervention.

4: Google’s Disavow Tool

Request that Google not consider low-quality connections when it creeps your site by using disavow tool. Give careful consideration to GWT cautions. Check the malware status of your site. Check the list items your site is recorded in.

Look at the pages you enter through Google with those you get with direct passage in the browser.

5: Secure Website from Hackers and Malware

Security is greatly vital. The exact opposite thing you need is spam on your site without you knowing about it. There are a few things you can do to secure your site. In the event that you are utilizing WordPress, install Google Authenticator Plugin and make a verification password. Every time you sign into your WordPress site, you will be obliged to include a code produced by Google Authenticator on your phone.

Bottom Line: Regardless of how hard you attempt to ensure the safety of your site against black hat SEO hackers, it may become a target at any time. This implies that you have to have a backup plan in the event of some unforeseen issue. On the off chance that you perform daily backups, you will abstain from losing important documents in case of black hat SEO.

6 Ways to Improve Your Online Brand Mentions

As the world of search engine optimization evolves, brand mentions are becoming more important for a business’s online marketing success.

In the traditional world of SEO, links to your website from other authoritative websites are what improves your site’s authority, trust, and ranking level. In the evolving world of search, links and the authority that they convey are becoming less significant.

In their place, a brand’s online reputation grows through “implied links.” What are implied links? According to Google’s March 2014 patent application, an “implied link” is a “reference” or “citation to the target resource.”

In other words, it’s not a link. It’s a mention, a citation. To put it simply, it’s the name of your brand or business appearing online.

As digital marketing morphs into a mobile-friendly, user-friendly, environment, you need to improve your brand mentions, not just your links. How do you do it?

Here are six ways to gain more brand mentions.

1. Grow your social media presence.

Brand mentions take place on social media. Social platforms comprise a vast landscape of digital interactions. The more people are commenting, referencing, discussing, and bandying about your brand name, the greater your likelihood of growing brand mentions.

Since Google and Twitter are cozying up in a partnership, there can be little doubt as to the amalgam of brand mentions and social activity.

Social presence and activity are no less important in the coming months of online search and marketing. Keep up the activity, encourage the mentions, and you’ll be rewarded.

2.  Build your personal brand.

Businesses are built on the backs of people — hard working entrepreneurs, loyal employees, and passionate fans. From this group of people, a company’s founders stand out as the most significant in impacting and growing the brand’s reputation.

As you increase in authority as an individual, entrepreneur, or marketer use your personal brand as as tool to leverage the growth of your business brand. Mentioning the business name in other contexts — your personal blog, guests blogs, offline mentions, etc., — will go a long way in improving the reach of the brand.

A business brand and personal brand can complement each other in a mutualistic way. Your personal brand benefits from the business brand. The business brand benefits from your personal brand. Grow one, and you grow the other.

3.  Speak at events.

I’ve wondered whether or not it’s worth it to speak at conferences. While the ROI on the conference circuit isn’t quite as big as the payoff of blogging, I still recommend it.

Why? Because brand mentions, that’s why. Conferences are a potential source of brand mentions. As attendees tweet, blog, and cover the conference on their digital platforms, your brand mentions skyrocket.

As mentioned above, personal branding is a key feature of gaining brand mentions. Speaking at events is one of the ways of improving both your personal brand and your business brand.

4. Guest blog.

One overt way to build your personal brand is through guest blogging. Guest blogging is often seen as an underhanded way of building links. In reality, guest blogging remains a potent force for smart content marketers.

The real payoff of guest blogging isn’t the link. In many cases, a link might even be removed by the editor, or nofollowed. The true value of guest blogging is what underlies all great marketing — meeting needs, helping others, and providing top-notch information.

Guest blogging, whether or not there’s a link involved, also helps to grow brand mentions. The more places your brand gets mentioned, the better it will stand out in the evolving digital landscape.

5. Interact on forums.

Forums seem like an old-school method of marketing, but they’re still as hot as ever. Take Reddit, for example, one of the most popular forum-style platforms around. LinkedIn groups, another forum hybrid, has massive marketing potential.

Whatever you call them, these online discussion platforms are one of the best ways to improve brand mentions. For one, they give you the opportunity for straightforward mentions, but they provide another angle — Forums allow participants to discuss the brand.

Brand discussion pushes brand mentions to their logical extreme. Discussion is an online signal that a brand is more than just a static entity; it’s an organic presence that warrants interest from a wide audience.

As Contently puts it, “Brands have, in fact, had a hand in creating a new ad format that puts the customer’s voice on display.”

6. Keep pushing out content.

What has fueled the growth in brand mentions? One cause is the corruption of links as an SEO technique. “Linkbuilding” in its black hat application is a spam signal, potentially causing more harm than good. Another cause is the simple importance of content.

In the wake of the linkbuilding craze, content marketing emerged from the marketing landscape as one of the most valuable marketing techniques. Google’s algorithmic shifts — Panda, Penguin, Hummingbird — all tilted marketing firmly in the direction of content. The vast majority of B2C and B2B marketers rely on content marketing as a source of conversions.

The same practice that birthed brand mentions is the practice that will improve it. By growing your content, your brand reputation, mentions, discussion, authority, and trust will all continue to grow.

Conclusion

Brand mentions are not just the future of digital marketing. They are the present reality.

One of the reasons why more brands struggle to compete in an ever-changing marketing environment is because they don’t adapt as trends begin to emerge. Brand mentions is one of those emerging trends. It’s not a mainstream technique…yet.

If you are interested in growing the present and future power of your brand, it’s time to start growing your brand mentions.

What technique have you discovered for improving brand mentions?

Doojoon talks about his kiss scene with Seo Hyun Jin in 'Let's Eat 2'

B2ST appeared on MBC Everyone‘s ‘Weekly Idol‘ on July 29 and the topic of leader Doojoon’s kiss scene with Seo Hyun Jin from ‘Let’s Eat 2‘ was brought up.  

Jung Hyung Don said, “I heard that you were so nervous that the actress had to lead.” He said, “I get nervous [for every kiss scene], but not to the point I was led,” and got on the defensive due to the teasing.

SEE ALSO: B2ST top the album sales chart on ‘Hanteo’ with ‘Ordinary’!

When asked, “Was it because you had other feelings?” suggesting he was shaken by his co-star, Doojoon denied this.  Junhyung joked, “I saw him being nervous.  Didn’t you overdo it?  Honestly, it didn’t seem to that extent, but I saw him going running at the gym and stuff.”

DON’T MISS

Trade Shows Deliver ROI for BKA Content

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BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content.

What sets BKA Content apart in the market is that the company includes customized managed services with every order, and it creates dedicated writing teams around clients rather than using automated systems. BKA Content writers are carefully vetted, rigorously trained and their work is continuously checked for quality. BKA Content also differentiates itself because there is no minimum order, contracts or predefined packages. BKA Content prides itself on content a la carte at its best.

Founded in 2010, BKA Content had two marketing challenges to conquer as a young company:

  • find a cost-effective way to get in front of decision makers and
  • make a name for itself with top tier clients, in order to propel the company to the next level.

Opportunities and Expectations at SMX

Initially, trusted colleagues suggested that BKA Content exhibit at Search Marketing Expo – SMX as part of its marketing strategy. After checking out the quality and caliber of speakers, classes and marketing used to promote the show, BKA decided to make an investment and reserved a booth at the 2012 SMX Advanced in Seattle.  BKA Content felt that Third Door Media, organizers of SMX had clearly demonstrated their expertise in attracting high level attendees to the expo hall through best-in-class theatre presentations, networking activities with drinks and refreshments, and well-timed class circuits.

“The SMX sales staff did a great job of answering our questions and we really felt like we were being set up for success.”

“They did a really good job of hand holding us through our first tradeshow, giving us booth spot suggestions and data about the show, and getting us familiar with how the industry workssays Allen giving credit to the show organizers.  They checked up with us multiple times before the show, and multiple times during to see how we felt about it and if we were having any issues.  To this day, we still haven’t found another tradeshow circuit that has treated us better.”

“In the beginning, we really didn’t know what to expect,” says Drew Allen, VP of Sales for BKA Content. “It was our very first tradeshow and just pulling the trigger on getting a booth seemed like a success in-and-of itself.   Because it was our first show, we didn’t have any set criteria (that I can remember) that would label it a success other than just paying off our costs of the show and then some.”

“Branding opportunities were just as valuable as the actual sales numbers to us back then.  We felt that getting a shot at working with even 1 or 2 large, well-known companies from the show would be enough to consider the investment a success.  To that end, I can say it was an absolute success,” Allen exclaims. “We are still working with major clients that we met at our very first SMX show.”

Coming Up with a Game Plan for the Event

The company’s strategy for their first SMX show was to play up their strengths; they chose 3 factors that differentiated BKA Content from the competitors and then let the business model do the talking. According to Allen, “the main challenges we faced at that first show were stylizing our booth message for our audience, planning our time and resources to make the most of the show’s opportunities, and then effectively following up with leads once we returned home.  With how fast the industry moves, we saw the need to tailor our message to the latest algorithm/SEO updates that were on the table at that given time and making sure we were always relevant.”

Allen’s best advice to exhibitors: “Coming up with a game plan before each tradeshow and assigning responsibilities to the booth staff, will make a world of difference in getting the most out of your tradeshow experience.”  He also recommends that new exhibitors to SMX become familiar with the agenda of the show. “Our tradeshow game plan has definitely changed throughout the years to take advantage of classes, after-show parties, meet and greets, social media, live blogging, booth giveaways, presentations and more, but that’s something that comes with time and experience.”

ROI of a Successful Trade Show: New Leads, New Clients

With so much going on during the two day event, it’s difficult to pinpoint which aspect of the show helps drive ROI. “While we’ve always taken advantage of the classes,” said Allen, “I think, the first day of the Exhibition Hall really is the highlight of the show for BKA Content.  We get a constant flow of foot traffic and the opportunity to network with other exhibitors during any slow periods.  There’s an excitement in the air and people are legitimately interested in learning more about you and how you can help make their business more successful.  We always feel like we we’re providing partnership opportunities to our leads, rather than just trying to make a sale.”

The size of the show works in exhibitors’ favor as well. “It is big enough that we have a lot of potential leads to talk to, but not so huge that we got lost in the masses of exhibitors,” and he continues, “it seems strange to say, but the size of the show really helps us a lot with branding and visibility.”

But the true value of the show for BKA Content and Allen is that the majority of attendees at SMX are decision makers. The caliber of the attendees “helps tremendously in getting face time and pitching our products and services to those who ultimately decide if they have a need for what we offer.”

He says “a lot of the time these people are ready to make purchases and if we follow up right after the show, we generally convert 7-10 leads into clients, per show. We see an average of around 100 new leads from each SMX show, and we’re still converting leads into new clients from meetings at SMX in prior years. Our ROI from attending SMX shows has proven to us that attending SMX shows year after year is a no-brainer.”

SMX Now a Key Element of BKA’s Marketing Plan

With consistent results like that since 2012, the SMX Series of tradeshows has become a key element of BKA Content’s marketing strategy for the foreseeable future.  Allen says, “SMX really seems to be at the heart of the industry.  When considering other shows, SMX always seemed to have a more attractive lineup of exhibitors, presenters and keynote speakers – the total package. They are affordable and seemed to offer the most value for the price of the show (whether it’s the scanners, extra marketing material, or just quality audience).”

“It seems like new shows keep popping up everywhere (everyone wants a piece of the pie, right?), but SMX has easily been the best mix of show content and qualified leads that we’ve experienced thus far,” says Allen.  “We’ve tried a variety of shows and I can honestly say that SMX has treated us the best.  We’ve always felt like they fight for our ability to brand ourselves (no turnkey booths – we HATE turnkey booths), they keep pricing affordable and they offer a lot of perks throughout the show to make it valuable.  Whether it’s 30 second solution spotlights, theater presentation opportunities, booth scanners, drink cards, bag inserts or meter boards, SMX does all that they can to ensure you have a successful show as an exhibitor.  The only thing we don’t like about the shows is the price of carpet, electricity, internet and basic furniture.”

Allen’s ultimate advice: “If you’re looking to make a name for yourself in the SEO/SEM/Internet Marketing industry then exhibiting at SMX is a must.”

Have any questions about the benefits of exhibiting at a trade show? We’re here to help. Just Let us know the best way to contact you.

(Some images used under license from Shutterstock.com.)

Seattle crime writer Ann Rule dies

Ann Rule, true crime writer and author of more than 30 books, died Sunday evening.

The 84-year-old, who wrote a profile about her former co-worker and serial killer Ted Bundy, passed away at Highline Medical Center on Sunday.

King5.com reports:

Rule passed peacefully and was able to see all of her children, grandchildren and great grandchildren before she died.

Rule’s first book, “The Stranger Beside Me,” profiled Bundy, whom Ann Rule got to know

while sharing the late shift at a Seattle suicide hotline.

When she was 21 she worked briefly for the Seattle Police Department.

“We are deeply saddened to learn the news of Ann Rule’s passing. Ann was a pioneer in American policing, joining the Seattle Police Department’s Women’s Bureau prior to pursuing her passion for writing in 1969. As a True Crime author, Ann maintained professional friendships with her former SPD colleagues and remained an outspoken advocate for victims of violent crimes and their families. She will truly be missed,” the Seattle Police Department said in a statement.

In 1969 she began writing for the magazine True Detective. She has published more than 1,400 articles, mostly about criminal cases, during her career.

Calculating SEO Impact To Get Things Done

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The most frequent question I receive when discussing SEO recommendations with clients is, “What impact will that have?” The questioner might be referring to rankings, possibly traffic, much more rarely conversion rate, or most commonly revenue.

Understanding the impact of a particular change is critical to executing effective SEO. It allows you, as the consultant, to identify your priorities and allows your client to correctly prioritize and schedule your recommendations into their workflow.

There are so many quantifiable changes vying for attention on a modern website that prioritizing change requests can be daunting. SEO practitioners seeking to get their recommendations implemented must be able to make the case for inclusion as strongly as possible.

When working internally, looking for support from C-level executives for your search marketing team or budgets, it’s also important to tie a revenue figure to your proposed changes — otherwise, you may find that you never get enough priority to get changes done!

So how do we calculate the financial impact of our recommendations?

The Value of Analytics & “Accepted Metrics”

Chances are your Web analytics are in pretty good shape but that you could do more to be 100% accurate when it comes to the final revenue allocation to source.

It might be that everything is diligently tagged, and you’ve set accurate e-commerce tracking (taking local taxes into account) or set a dollar amount against enquiry based on historic enquiries versus closed deals if you’re a B2B or services business.

However, it’s much more likely that you have multiple gaps in that pipeline to revenue, which means your Web analytics numbers are often seen as somehow separate from your actual reported business metrics (those unstyled Excel spreadsheets densely packed with numbers that circulate on Monday mornings alongside very strong coffees).

Analytics-Fails-To-Get-To-Revenue

In the worst case, you’ll have no revenue data or goal values at all, meaning a lot of heavy lifting awaits to transform your Web analytics into actionable recommendations with dollar value for the C-Suite. (Click to enlarge.)

I hate to be the bearer of bad news, but if your numbers — however well presented — don’t tie into the C-suite’s numbers, then you’ll find that your priorities, however well researched, will end up being taken with very large pinches of salt. Close the gap, though, and you’ll find you can once again Get Things Done (GTD FTW!).

This is where “Accepted Metrics” come in. Your business — as with all businesses — makes assumptions around some key metrics which allow inputs to be translated into revenue. It might be an “average lead enquiry conversion rate,” or possibly a “returns rate,” that is the key missing metric here. Regardless of the exact metric, you can be sure your C-suite will know it by heart.

This is your route into getting action. Befriend your C-suite. Offer some part-exchange time — perhaps if you can supply answers to their questions about just how much potential there is to pivot their website into an app-only service (answer: please don’t try to do that!), in return they’ll let you take them out to lunch with a copy of their numbers and show where the gaps are in yours for the same period.

Be thorough — and above all, show your work! If you build an Excel model that lets you dump raw analytics data into one tab, add in the metrics you’ve discovered from your friendly C-Exec in another, then generate “True Adjusted” revenue, you will be able to revisit your metrics and tweak when you get feedback on their accuracy or as they change over time.

(Oh, and by the way — if you really want to know what those metrics are, nothing will get you access to them faster than making an assumption about them and getting corrected!)

Once you’ve done that, you can employ statistical modelling to build bullet-proof forecasts that you can tweak to show scenarios where your recommended fix is deployed (along with the revenue impact).

Forecasting revenue impact for your changes with up to two year run rates is a great way to get buy in to your SEO changes.

Forecasting revenue impact for your changes with up to two year run rates is a great way to get buy in to your SEO changes.

Aiming to get signoff on your development of a hreflang sitemap? Run the numbers and tweak the traffic uplift based on case study data on impact. (At QueryClick, for example, we commonly see ~150–165% uplift for implementation of this technique for 5+ country websites — your C-suite should be clamouring for you to start with that scenario rather than complaining about the 2–3 days dev time you’re requesting.)

Use a two-year timeline to show the long-term benefits of investing time now, and you’ll stand a greater chance of tipping the value proposition in your favor. (Remember, you’ll need to overcome inertia!)

For smaller tweaks in strategy affecting metrics with a direct impact on revenue, show the metric value change against revenue or traffic directly in separate graphs to illustrate their correlation to predicted performance. This will speak directly to the C-suite.

For example, changes in PPC click-through rates (CTRs) from a planned ad refresh informed by an A/B test you’ve completed can be easily matched through to revenue or traffic. If you’re requesting a regular cycle of tests and refreshes across different parts of your PPC campaign, you can show this incremental increase easily and clearly against average campaign CTRs and traffic (see below).

Changes that impact organic CPCs can be transformational for revenue performance, so show this aspect alongside the revenue context to get clarity with your C-suite decision makers.

Changes that impact CPCs can be transformational for revenue performance, so show this aspect alongside the revenue context to get clarity with your C-suite decision makers.

By talking the same language as your C-suite — and crucially, using the same metrics — you’ll find that you are able to get more buy-in for your proposed changes and more traction generally. This will empower you to deliver real bottom-line business performance.

In my experience, the best SEO (and PPC) campaigns maintain a focus on the business bottom line. In addition to getting more changes implemented by the business, you’ll find your strategy is always in tune with management’s strategy, and your contributions to business performance will be more visible.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media.

Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

(Some images used under license from Shutterstock.com.)

8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Did you know that, by 2019, video content will account for roughly 80-90% of internet traffic? According to a Cisco study (‘Video Highlights’ section) user-generated video usage will increase exponentially. The explanation is quite simple: the World Wide Web is teeming with interesting and useful Information, from news articles to trending topics. But storytelling is evolving. Gone are the days when the Internet was exclusively text based. The same way magazines and newspapers started making room for television and radio, so will the Internet make room for video.

8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Image Source: Depositphotos

This doesn’t mean that written content will disappear altogether. Not even close. In order to truly empower your online efforts you must strike the perfect balance between enticing videos and written content under the form of transcripts, translations or captions. There are a number of reasons why these forms of written content are important. First of all, they make it possible for deaf people or those who are hard of hearing to enjoy videos. Secondly, studies have demonstrated that transcripts appeal to students & learners.

The third, and probably most important aspect of written content for videos, is related to SEO. Search engines such as Google cannot watch a video the way we do. They must crawl the text information provided through keywords, descriptions and tags. Although the fundamentals of traditional SEO also apply for video SEO, the strategies for the latter are inherently different.

How Video Transcripts & Captions can Boost SEO

According to Google, web-pages and content must be created with the user in mind. Videos accompanied by transcriptions or captions bring the human element back into an over-technologized world. Using transcripts on a video can help you increase the keyword diversity of your media content, thus making it possible to appear on SERPs for multiple terms. Granted, transcribing isn’t the easiest job in the world – it seems that a one-hour interview takes around 4-6 hours to transcribe but seeing as videos are becoming increasingly popular, it appears to be one of the best ways to move forward in an ever-changing digital landscape.

8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO forecast

Image Source: ReelSEO

Discovery Digital Networks tested this theory out by adding captions to YouTube videos and reported a 7.32% life-time increase in views and a growth of 13.48% in only two weeks (*). In addition to this, they also started ranking for search terms that weren’t included in their tags, descriptions or titles. There are plenty of case studies that prove the effectiveness of using transcripts, captions and translations for SEO. With these things in mind, let’s take a closer look at a few Video SEO strategies that maximize the potential of transcript and caption usage.

Recommended for YouWebcast: 5 Essentials Sales Managers Need to Know to Crush your Quarter

#1 Maximize your Keyword Strategy with Transcriptions

Let’s say that you’re trying to build a video landing page around the keyword “whirlpool refrigerators”, but your video is actually about “whirlpool refrigerator water filters”. Naturally, the long-tail version of the keyword will be repeated in the video a lot. You can adjust your meta-description, titles tag and other tags to match this key-phrase.

This will add more relevancy to your video and attract targeted traffic that is more likely to convert or take action. The general rules would be to keep titles shorter than 66 characters (point at which they get truncated), meta-descriptions under 166 characters, and tags under 120 characters.

long tail keywords demand curve

Image Source: ergonotes

Needless to say, keyword phrases that are not aligned with the content on your page might result in confusion and dissatisfaction on the visitor’s behalf. The strategy of building from the bottom up by focusing on long-tail keywords that are relevant for a specific industry or topic (like refrigerator) will send positive signals to Google. In addition to this, Internet users rarely search for something that they are genuinely interested with short tail keywords.

They will generally use at least 3 to 4 words for their searches. Having a page that answers their specific problem represents a huge plus. Transcriptions and videos can be created to naturally include long tail keywords.

#2 Use Captions & Transcripts to Increase User Engagement

Engagement level is one of the most important metrics for determining the quality of content. This is even more true when we are talking about videos. You have probably heard about Google’s “Time Watched” algorithm that rewards videos which have longer watch time.   

“Over the past few months we have made some changes to YouTube to encourage people to spend more time watching, interacting, and sharing with the community. To support this, we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos. These changes better surface the videos that viewers actually watch, over those that they click on and then abandon.”

8 Ways to Use Transcripts, Captions & Subtitles Example of Captions - Empower your Video SEO

Example of video with captions

Furthermore, 94% of the students that responded to a 2012 study with MIT’s OpenCourseWare said that interactive video transcript is ‘useful’ because it enables them to stay focused, and learn at their own pace, in multi-sensory mode. A high percentage of popular videos are designed for educational purposes, be they simple software guides, or full courses, and knowing that transcripts increase completion rate of videos by 40 to 80 percent is encouraging. You should take the time to write compete & correct transcripts for every video you release to increase watch time and visibility on SERPs. Captions can also be incorporated into videos to provide extra information or to direct visitors to some of your other relevant videos.

#3 Create Personalized Captions

Are you familiar with YouTube’s auto-caption function? If you’ve been using it until now you should know that it is usually riddled with errors. That’s because the platform’s speech recognition tool is influenced by background noise, vocabulary and accents. From a SEO point of view they are useless because they are not indexed in either Google or YouTube. If you want to make your captions matter you must upload them yourself. The search engine sees them as trustworthy and relevant, and as such, it will index them.

#4 Paste your Transcript in the Description Field

Most video platforms such as YouTube and Vimeo have a Description box where you can write a few words about your video. This is the place where you want to place your transcript. Make sure you add a short summary of the video before pasting your transcript. Make the summary short and concise to let viewers know what they should expect to see.

YouTube Transcripts - 8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Example of Transcript added with YouTube’s transcript feature (full instructions here)

Also keep in mind that most descriptions are limited to 5,000 characters (around 800 words), so pasting transcripts is only possible for shorter videos. If you’re working with longer videos you should fragment your transcription into important phrases that also contain your long-tail keywords, or embed the video in a blog-post that includes the full transcript.

#5 Use Captions for Deep-Linking

There’s a fundamental difference between video captions and transcripts. Each has its strengths and weaknesses. Transcriptions represent the text-version of a video added under the video or in a separate blog post. Captions appeared as a solution for deaf or hard of hearing users, but it requires them to watch two streams of video at the same time: the rolling captions as well as the video.

YouTube Caption Features

Image Source: SPH

Video captions are extremely beneficial for user-engagement because they enable YouTube to index a word exactly when it is said. In other words, viewers can use it to jump directly to certain moment in the video. This deep linking will increase the watch time of your videos and ultimately bring more relevant traffic to your website.

#6 Consider Adding Multilingual Subtitles

According to recent studies, less than 20% of YouTube viewers are from the United States. By creating multilingual subtitles you can attract non-English speakers. Another plus would be the fact that translated content isn’t considered duplicate by search engines. Go to your Google or YouTube analytics tab to find out more about your site’s demographics.

If you have followers from different corners of the world you should consider creating multilingual subtitles to improve their experience. You can have your captions translated and uploaded to YouTube from the transcripts and captions menu. This will make it easier for you to rank on non-English search pages as well.

#7 Experiment with Different Transcript Publishing Methods

As we mentioned earlier, transcripts can be included in the video’s description or in a separate blog post. But these aren’t the only practices that you can try. For example, transcripts can also be implemented through a video schema mark-up, or enhanced with interactive properties. Interactive transcripts represent one of the newest forms of media consumption, and are usually displayed next to the video or audio source.

Interactive Captions - 8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Image Source: IDYeah

There are two major categories of interactive transcripts: those that highlight specific words as they are spoken, and “Ted Talks” which highlight an entire paragraph. Both are designed to increase retention of material. Some of the best providers for interactive transcripts include Pop Up Archive, 3Play Media and ProTranscript.

You could also try to use a captions plugin or to add your captions in HTML5. If you have longer videos you should always post the transcript on a separate page and make sure to include it in your video sitemap, otherwise the search engine will think that it is a text page rather than a video one.

#8 Create Derivate Content with your Captions & Transcripts

Our last piece of advice refers to derivate content obtained from transcripts. This tip is extremely effective for longer videos. Because the transcript is very long, and should be published separately, why not make the best of it? You can repurpose this type of content into how-to articles, guides, blog posts, eBooks, Infographics or even white papers. Add the embedded code for your YouTube at the start of your written content. Your transcripts and videos should represent the basis of your content strategy. Don’t forget to update your video sitemap every time you make a new addition.

WhiteBoardFriday - Moz 8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO

Example of Moz Whiteboard Friday video with transcript

References

*1 Discovery Digital Networks Case-Study: here

*2 How Closed Captions Increase Video Views, Rankings & ROI: here

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Atco, New Jersey company On Time Website Traffic, has announced a service that is guaranteed to bring website owners more organic traffic. Organic traffic refers to visitors that come to a site via search engine results, and while this is a crucial step in generating online business, recent studies show that it’s a step most business owners are missing.

Studies have shown that visitors who land on a website due to search engine queries offer the best quality of results. These visitors come to a site based on specific search criteria that they input, looking for a particular product or service.

In order to take advantage of the benefits of organic traffic, business owners must know how to get their site ranked high for the search results of Google and other search engines. On Time Website Traffic is now providing services that enable websites to rank higher on search engines, thus resulting in higher levels of organic traffic. A complete list of the company’s services can be seen at http://www.ontimewebsitetracffic.com/service.html.

“Business owners have to understand that nearly 90 percent of all websites aren’t getting any traffic,” says Marcus Brown, spokesperson for On Time Website Traffic. He adds, “Most just don’t know how to get good levels of traffic, and so their websites grow stagnant.”

SEO studies show that the top three websites listed on the first page of Google results for any chosen keyword will earn up to 50 percent more than other sites. This is because the average internet user looks only at the first one or two pages of search results for their chosen keywords. Sites not found on those first two pages are likely not to be seen by millions of users searching for their business.

“The best traffic that you can get is search engine traffic,” says Marcus Brown. He explains, “Search engine traffic is continuous, it’s targeted to a business’s specific industry, and it’s free.”

On Time Website Traffic offers a completely natural solution to building search engine rankings, allowing site owners to see higher levels of quality traffic. Business owners seeking more information about this organic traffic solution can visit On Time Website Traffic at http://www.ontimewebsitetraffic.com.

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8564486510

Gadgetguy13@gmail.com

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